Zen attitude, Understated elegance, Asian fusion, Relaxed chic. These are all fashionable concepts that accord with the spirit of our times, yet they demand a subtle aesthetic and spiritual balance that is often difficult to achieve. Every detail in my home, dinner parties, events, reflect the desire to create a casual and unpretentious atmosphere. The influence of Asia is evident, Asian aesthetics emphasise on pairing down, returning to the basics and finding the right balance. It can all be summoned up in one word: simplicity. My driving force is to achieve the same level of simple sophistication in my stores and in the Marie France Van Damme collections.